It’s been a funny old year, and we’ve all had to change the way we live our lives quite dramatically. Kitchens have been turned into schools, bedrooms into offices, and meetings that would once have been held in boardrooms are now conducted over Zoom, with pets and children making regular cameos.
There have been some surprising winners from this strange turn of events – make-up sales are down, but skincare is doing a roaring trade.
One trend that nobody saw coming, however, is the rise in men seeking cosmetic treatments. Aesthetic doctors and surgeons the world over have confirmed they’re seeing an increase in the demand of wrinkle-smoothing injections for men.
Zoom with a view
Why, in a year when we’ve neglected our appearance in almost all other respects, are cosmetic treatments suddenly having a moment? Experts say video conferencing is the answer.
These days, whenever we attend a meeting, we are forced to confront our own image throughout, and most of us aren’t liking what we see. The stresses of lockdown have taken a toll. And without the benefit of flattering lighting, the webcam can reveal our dark circles, wrinkles and puffiness we might otherwise not have noticed.
‘Male resting face’
All well and good, but why is it men who are suddenly rushing to the clinic? Explanations vary, but one theory is that men tend towards a particular expression when their face is at rest – a slight frown, which causes a deep crease between the brows as age and gravity take their toll.
And for the men seeking help with cosmetic treatment, it’s not vanity that’s fueling their interest, but rather the desire for professional success. As younger colleagues start to move up the ranks and bite at their heels, they can’t help but question. Would their chances of promotion be improved if they looked that bit more youthful, less worn down by the job?
Tweakments, not treatments
So what are these men having done? Well, unlike their female counterparts, they aren’t generally seeking smooth, wrinkle-free foreheads and plump, glowing cheeks. The average man wants something more subtle. A slight softening of the lines, a tightening of the jaw line. Maybe a tiny injection under the eye to create a fresher, more alert look.
As an experienced cosmetic practitioner and an Allergan Inject surgeon, Mr Michael Mouzakis is highly skilled in performing these delicate procedures. It’s a fine art; too little product and you’ll barely notice a difference, but too much and the work could be obvious.
Summer is hurtling towards us, so if you’ve been thinking about joining the ranks of men seeking wrinkle-smoothing injections, now could be the perfect time. For more information or to book an appointment with Mr Michael Mouzakis at The Private Clinic of Harley Street, call us on 020 3325 6540.